For a piercer, Instagram can simultaneously serve as a portfolio and first point of contact. The customer should quickly find the scope of services, location, examples of work and how to register there. Daily tracking of trends is not necessary for this.
The bio is supposed to answer four questions
In your bio, tell us what you do, where you accept, what your experience confirms and how to sign up. Instead of a long list of symbols, choose a clear message.
Regularly check whether the information in your bio, link and featured stories is up to date.
Show your work, not just a spectacular shot
Combine portfolio photos with information about jewelry, answers to questions and materials showing the standard of the workplace. Publishing a client's photo requires his consent.
Drastic depictions of procedures posted solely for coverage may discourage people looking for a calm, professional contact.
Healed works build context
The photo of a fresh piercing does not show the effect after healing. If the client voluntarily agrees to a follow-up photo, it can enrich the portfolio.
However, you should not force contact or photos. The client's well-being is more important than the next publication.
Each post should have a simple next step
The next step may be to register, consult, ask about jewelry or go to the guide. Only add a location if it is true and helps the recipient.
In Żary, interested people can be directed to: contact with the studio, and future piercers to plan for the first 90 days after the course.
Four types of publications are enough to get you started
Four categories are enough to get you started: portfolio, jewelry information, answers to real customer questions, and explanations about preparation and contact.
This set shows the effect and standard of service. If photos are missing, it's better to post less often than to repeat a single shot, use someone else's work, or create the impression of a greater experience.